The Fertility Clinic

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iGenetic Case Study


The Fertility Clinic is one of the best female infertility treatment centers in Delhi. The clinic is run by Dr. Surveen Ghumman Sindhu - a certified professional trained internationally at the renowned Cleveland Clinic. It provides IVF solutions in South Delhi, East Delhi, Ghaziabad, and Vaishali.

The Challenge

Being in the medical sector, the success of every clinic or hospital depends on their clients' trust. The Fertility Clinic looked for expanding its services to other areas of the NCR-region; the biggest challenge it faced was to achieve the patient's confidence. Their online website was not ranking for the most relevant keywords on the search engine result page.


As the best digital marketing agency, we knew that half of the work would be done once the audience begins to trust the services of The Fertility Clinic. So, we diligently worked towards getting the website to rank higher on the search engine results. This way, the site began to get online attention.

The following were the services we provided -

  • We initiated the process by conducting a detailed keyword analysis to list down the most relevant keywords that can bring website traffic.
  • We optimized their website with user-friendly content and information, therefore reducing the website bounce rate.
  • We offered off-page services by building quality backlinks to help achieve a higher domain authority (DA).

Services Used

To make sure that the clients' business is well recieved by the search engines and the human audience, we provided them the following services-

The Results

  • Increase in Traffic


    Increase in Traffic

  • Increase in Conversion Rates


    Increase in Conversion Rates

  • Increase in their social engagement


    Increase in their social engagement

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