Introduction

Maryam is an online Makeup Artist who creates and posts makeup tutorials on Instagram. She has a lot of creative makeup ideas and is loved by a strong Instagram following of 21.8K followers. Mariyam wants to promote herself as a makeup artist and therefore invested in personal branding.

The Challenge

Considering that many distinguished makeup artists already dominated Instagram, Mariyam did not receive engagement like she wished to. Because Instagram is an already established platform that has thousands of popular makeup artists, Mariyam’s work did not bring much engagement and followers.

Solution

Mariyam wanted to establish herself as a renowned makeup artist via Instagram. Because she wanted quick engagements, likes, shares, comments, and followers, we suggested she run Instagram Ads to yield quicker results. Initially, she used to post pictures of her makeup tutorials. Considering the fact that tutorials work better if they are created in a video format, we suggested her to create time-lapse video content explaining the makeup products she uses. This way, she could provide some real value to her followers. All in all, we suggested her to invest heavily in Instagram ads, organic postings and video-content creation to bring in more engagement.

Results

The results were quite impressive! From an initial 1000 followers, her followers increased to 21.8K and rising followers within just four months. After some time, she also began to promote Bridal Makeup to invite bridal makeup enquiries. This way, we managed to increase her engagement rates by a whopping 1000%, with enquiries coming in every day. Today, she has backed an influencer contract with many popular brands like Pond’s and more.