ISA Global

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ISA Global Case Study


ISA Global is one of the most trusted immigration consultants in India, they identify their customer’s professional competencies and match with the country where one might want to migrate. If the skill-set/competencies match with a country they provide with the easiest way possible to get a visa of the country and in order to work as well as settle in that country. ISA Global also helps in completing visa related formalities of the supplication process.

The Challenge

When the company name was being searched via search engines like google, the fetched results were not so relevant and social media pages of the company were not appearing on the initial pages. The company was facing major problems with their online presence. Although the company was investing heavily in advertising, they were not able to attract the desired results from search engines.


The client wanted to attract more traffic to the website and increase the lead generation rate.

The following milestones were assorted to cater the demands of the client.

  • Manage first page ranking on google search
  • Improve on-page optimization
  • Promote website and manage off-page SEO
  • Increase lead generation through SEO.

Strategy and Tactics

The website was modified through and through, we reduced long elaborations and introduced more relevant meta-tags and title tags, resulting in improved context and content of the website ranking it higher on the search engines.

The website was edited with the best SEO based practices, a set of relevant keywords (10-12 approx.) were researched and used throughout the website so as to appear in the initial search results. This provided the page with a fresh feel and increased chances of lead generation.

Enriching the content and context of the website is important to provide the customers with the necessary info that they need but going beyond the website design and improving the ranking on the search engines is also important, the process involved with developing new customised advertisements and link building through other websites.

The Results

  • Increase in Traffic


    Increase in Traffic

  • Increase in Conversion Rates


    Increase in Conversion Rates

  • Increase in Sales Pipeline


    Increase in Sales Pipeline

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