iGenetic

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iGenetic Case Study

The Challenge

For iGenetic, SEO rankings were really low and this was a major hindrance in the growth of the business and in creating brand awareness. The daily queries or leads were not sufficient with today's digital scenario. The social media visibility was also very low, thus overall resulting in low traffic.

Solution

With the help of quality SEO, we were able to increase relevant traffic on the iGenetic website. We also achieved a low bounce rate which translated into increased business. As a result of our SEO efforts, the website began to rank highly when it came to competitive keywords. The keyword choices covered top searched terms that were relevant for the business/category, thus resulting in better reach and CTR for the search ads. We further optimized the campaigns by identifying a target audience and reaching out to them.

Strategy and Tactics

We implemented the best practices of SEO and promoted the iGenetic website to a relevant audience set. This gave us desired results in terms of brand awareness, which was much needed. To further improve efficiency, the landing page was dynamically upgraded to provide enriched and relevant content. This made sure that the page the audience landed at was set in the right context, contributing towards better ranking and quality scores by Google (resulting in high traffic).

We created and optimized relevant ads and used various ad platforms to generate quality leads. This gave us the opportunity to easily convert the leads as they belonged to a well thought out target group and genuinely wanted to buy the products/services being offered.

As part of our marketing services, we initiated and established a good social presence for iGenetic. This was an important step to be able to build trust with the audience and at the same time, increase their brand reach and awareness. They could then leverage their social media networks to engage with clients at a more serious level and get connected with them in an engaging way.

Services Used

With the expertise and Martech that we used for this client, we were able to achieve desirable results in an impressive time frame. The following services were used as part of this project:

The Results

  • Increase in Traffic

    250%

    Increase in Traffic

  • Increase in Conversion Rates

    200%

    Increase in Conversion Rates

  • Increase in their social engagement

    100%

    Increase in their social engagement

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