iGenetic

Introduction

iGenetic is founded by a team of scientists and researches, that offer clinical diagnosis and laboratory tests. They provide pathology tests services that include molecular diagnostics, cytogenetics, genetic sequencing and other routine tests.

The Challenge

Being a new entry in the market, it required to have a strong digital presence to compete with the already established businesses. The challenge was to make the client's website achieve good SEO rankings, have a strong social media presence and improve brand awareness.

Solution

We focused on their online branding because we believe that having a good brand awareness establishes trust in the target audience that in turn brings more quality leads and conversions to the client. Therefore, we provided them with -

• We worked on their on-page and off-page SEO strategies to help them get good rankings in the search engines.
• We optimized their website's content to provide their site visitor with something relevant, and therefore reduced their bounce rate.
• We conducted a keyword analysis to come up with highly targeted keywords that lead to an increase in website traffic.
• We also ran paid advertisements by targeted the search terms that were relevant to the business and recieved a good click-through-rate.