iGenetic is founded by a team of scientists and researches, that offer clinical diagnosis and laboratory tests. They provide pathology tests services that include molecular diagnostics, cytogenetics, genetic sequencing and other routine tests.
Being a new entry in the market, it required to have a strong digital presence to compete with the already established businesses. The challenge was to make the client's website achieve good SEO rankings, have a strong social media presence and improve brand awareness.
We focused on their online branding because we believe that having a good brand awareness establishes trust in the target audience that in turn brings more quality leads and conversions to the client. Therefore, we provided them with -
We executed the best SEO practices to promote iGenetic's services on the search engine.
We worked on the site's landing pages to add enriched and relevant content.
We created relevant ad copies and ran several ad campaigns across the major social media platforms and the search engines to generate quality leads.
We worked on their social media presence because buildng trust with the audience is necessary to get a loyal customer base.
Increase in Traffic
Increase in Conversion Rates
Increase in their social engagement