Everyone Choice Case Study

Introduction

EveryOne Choice is a multi-brand online store that deals in major battery brands like Sf Sonic, Exide, Microtek, Luminous, Okaya etc. They deal in multiple battery categories like car battery, two wheeler battery, inverter battery etc.

The Challenge

Despite them being a reliable business in the market, their online visibility was very low because of which they were unable to get desirable sales numbers. The challenge was to make their online presence strong so that they could tap into other markets worldwide to increase their sales and revenues.

Solution

To strengthen their online presence, we first conducted a deep research on their business and their tagret audience to brainstorm ideas and strategies that will attract both audience and search engine crawlers-

  • We worked on optimizing their SEM (search engine marketing) ads that improved the conversion rates and drove more prospects for sales.
  • We conducted a thorough keyword research to ensure that relevant keywords were being targeted for search ads placements.
  • Content marketing initiatives were taken around the targeted keywords that resulted in good search engine rankings.

Strategy and Tactics

By giving priority to brand awareness, we conducted SEO practices to promote their website on all relevant online platforms, especially the major search engines like Google and Bing.

We also worked on their website's landing page to add good quality and relevant content that helped in improving the contextual nature of the page, improving Google's quality scores.

We also worked on running several paid ads campaign on search engines and social media to garner quality leads.

Services Used

Following are the services that we provided our client with to help them perform better on the search engine for generating quality leads.

The Results

  • Increase in Traffic

    500%

    Increase in Traffic

  • Increase in Conversion Rates

    60%

    Increase in Conversion Rates

  • Increase in Sales Pipeline

    25%

    Increase in Sales Pipeline

Contact Us

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