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SEO For Financial Services Industry Guide To Digital Marketing

The market of financial services is one of the largest in the entire world. Just three years ago, it accounted for more than 7% of the entire gross domestic product of the USA. It provided jobs to millions of people and generated trillions in terms of revenue. When it comes to promoting financial services, the business owner has to opt for something robust. They require multi-channel marketing campaigns to stand toe to toe against competitors across several sectors, such as wealth management, banking, accounting, insurance, stocks, mutual funds, and others. SEO may seem simple enough as hundreds and thousands of online businesses use it today, but it’s powerful enough to uplift your financial services organization. You only need the following.


  1. A website: The first and the most important thing is a website. It’s an asset that’ll help you establish your business on the internet. It’s what people will visit and explore to learn more about your financial services company and its capabilities. Building a website isn’t as challenging as it used to be in the past. Anyone with access to a computer can create one while sitting at home. However, you need a mobile-friendly, eye-catchy, and fast-loading site that only the specialists of SEO for Financial Services with expertise in web development can build for you. The loading speed and mobile-friendliness of the website will bolster your SEO strategies, increase brand visibility, and bring in more visitors.

  1. Keyword research and analysis: Keyword research is just the process of pinpointing keywords suitable for your business and contemplating how you’re ranking on Google against those keywords.

  • Selecting the right keywords is necessary as it will help you, as well as your visitors and prospective clients, understand what your brand is all about and your business.

  • Keyword research and analysis will give you several crucial pieces of information, such as where you rank on the keywords, which keywords are easy enough to rank, and the ones your competitors are using and ranking for.

  • Keyword research can tell you precisely what your target audience is searching for. Keyword research can take the guesswork out of this requirement.

  • Search engines can rank a website only when they know what your business encompasses. When you select keywords for each page on your website, Google will rank those pages based on the keywords.

  • Picking the right keywords to incorporate into blogs will drive more traffic to your website.

  1. Technical SEO auditing and optimization: The best SEO service provider for financial advisors always suggests conducting SEO audits from time to time. What’s the point of auditing? It’s what keeps a company’s SEO strategies updated. If you don’t optimize your website appropriately for search engines, you’ll miss numerous opportunities to bring in more traffic. Here are a few other reasons why regular audits are useful.

  • The algorithms of search engines, Google, in particular, keep changing from time to time. When they change, a website ranking on the first page of Google may end up at the very last page. Frequent auditing followed by optimization can prevent the same thing from happening to your site.

  • The webmaster tools from popular search engines like Google and Bing change constantly. For maintaining compliance, you have to conduct thorough SEO audits.

  • Websites often lose their footing in the world of the web because of broken links and error messages. Frequent SEO audits will unearth those errors and allow developers to fix them.

  1. Add separate web pages for different services along with good content: Financial businesses never sell products. They offer services in the form of products. Now, financial services tend to be quite complicated for commoners to understand. That’s why it’s best for you to create a page for every service. You should also disclose every detail associated with each service in the form of educational content. It can be anything from textual information, infographics, informative videos, to audio-based descriptions. Images will also be necessary to clarify every service you offer.

  1. Content is king: You’ll encounter the statement “content is king” everywhere on the internet. Website content is indeed extremely powerful for two main reasons – answers and attention. When consumers check their email or browse through social media, they search for things they can engage with. If you don’t use content to engage them, someone else will do it and lure them away. Fortunately, agencies offering SEO for Financial advisors can prepare content for your website and business.

  1. Local SEO: While a business can cater to the requirements of clients based in other states within the same country or a different nation altogether, financial organizations should prioritize local SEO. It’s an essential component of an effective digital marketing tactic for financial firms. By optimizing your online presence for regional search, you’ll increase your discoverability, enhance web traffic & lead generation, remove all obstacles to action, and build trust and confidence among people for your brand. When it comes to local SEO, nothing works better than GMB or Google My Business. The process of setting up the GMB page shouldn’t be a challenge. You can do it by yourself.

  1. CTA implementation: CTA is the abbreviated term for call-to-action. It deserves to be part of your digital marketing strategy as it clarifies to potential customers the action you want them to take once they learn about the things you have to offer. In technical terms, the purpose of the CTA is to help remove the friction that prevents a user from going down the sales funnel. You can add as many CTAs to a page as you want, provided the page has multiple actions for the user to take.

  1. Review listing on based landing pages: Landing page creation is yet another digital marketing strategy that you must incorporate. An appropriately designed landing page will show the customer that your business is trustworthy. If possible, you should consider displaying the reviews received from existing and previous clients on the landing page. Reviews are the new-age word-of-mouth marketing. They can help build trust for your brand among visitors and potential clients.

  1. Testimonials: Testimonials can prove to be a goldmine for SEO services. They work like self-fulfilling prophecies concerning your connection with your targeted audience. It goes without saying that a customer will trust another customer more than marketing collateral. Testimonials can add more weight to the decision they’re attempting to make.

  1. Competitor analysis: Optimizing a website for a financial services company is a never-ending task. Nevertheless, the whole venture described here should work as a circle, and the final section of the circle incorporates analyzing what your competitors are doing. The objective of competitor analysis is to understand the strengths and weaknesses of competitors in comparison to your own. You should look for a gap your business rivals haven’t been able to fill yet. Once you find it, you must try to put a bridge over it so that your visitors, potential clients, and existing customers can believe you’re better than your competitors in the market.

Final words

Now that you know what you have to do to take your business of financial services to the next level, you should start searching for a web development agency with equal expertise in search engine optimization services. Today, there are hundreds and thousands of IT firms operating in every corner of the world. You have to research service providers before you choose one. After all, you have to pinpoint an agency that has experience in conducting web development and digital marketing for financial service providers.

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