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How to make use of PPC strategy for long-term search marketing success?

27 Dec 2019 Posted By : Sakshi

How to make use of PPC strategy for long-term search marketing success?

Tags : search engine,seo,pay per click,ppc marketing,online marketing,PPC strategy,search engine optimization,SEO

This article is for those advertisers and marketers who are looking for long-term success by implementing pay-per-click search engine advertising for branding their business and bringing in more sales.


Before we get into the details, let's first understand what pay-per-click (PPC) strategy is.


WHAT IS PAY PER CLICK ADVERTISING?
You must have heard about its definition many times now. To further simplify its literal meaning, pay per click advertising basic structure is this - you pay the price every time someone clicks on your advertisement to reach you.
With PPC, you'll be able to earn short-term profits by displaying your advertisements on the top of the search engine (above the organic results).
Initially, an excellent offering by the search engine, PPC is slowly losing its significance because of the increasing competition - now, almost every advertiser is seeking PPC to display their services; this, in turn, has resulted in less traffic and income.
As a result, advertisers who were once investing huge bucks into Google Adwords pay-per-click advertising, today there has been a decline in PPC investment because the advertisers are increasingly becoming frustrated with no impressions and expected results. This has led to marketers desperately looking for a new place to advertise their products.
Online marketers that are investing in PPC advertising with a log-term plan are looking for other diverse areas for marketing. They are quickly expanding their online advertising spendings as wide as possible.
If you're a PPC specialist, the following five key points will help you diversify your pay per click search engine advertising campaign -


1. Create backups
With every new update that Google is rolling out, things are becoming confusing and turbulent for online businesses. Google Adwords PPC team is catching the online scammers increasingly, and thousands of spammy internet businesses are getting caught in bans. In such a scenario, many legitimate companies are also getting trapped.
Therefore, if you're a PPC advertiser or if your business heavily depends on online advertisements, create an alternative account and use it as a backup. All small businesses and entrepreneurs should prepare for the worst and keep a backup company name and credit card with them in case their business account gets banned unexpectedly.

2. Don't just rely on PPC
If you want to withstand the competition online, you cannot rely solely on one advertising tactic. As an online marketer, realize that long-term success comes with SEO driven websites. Once you get your website to rank highly on the search engines for the right search keyword, you'll receive tons of website traffic for free! All the revenue thus generated will have high profit margins.
You decide which one sounds better? - Investing tons of money and receive no quality traffic? Or spend time in getting your SEO right and getting quality traffic?
The choice is yours.


3. Do not rely only on social media traffic
We all have heard about the recent Facebook security breach case. This is a live example of how you cannot wholly rely on the traffic you receive from running paid campaigns on social media.
Today's customers are smart, and they don't want to look at ads while scrolling down their social media feed. It simply annoys them! It is very likely that they'll skip your ad without paying much heed to what you have to say.
Our suggestion is to display your advertising campaigns across multiple search engines, social media platforms, and third-party relevant websites.


4. Build relations with ad network representatives
In case something goes wrong with your pay per click advertising campaign, you'll need a direct contact that will help you solve your issue real quick. While websites do have an option of contact forms and email exchanges, the process is typically slow. And if it is about your campaign bleeding money, it'll take you more time.
One of the best ways to avoid such an issue is by building relations directly with account representatives and help desk staff who will help you resolve issues in lesser time and for a higher value.


5. Experiment with other advertising networks
Yes, the Google advertising network is probably the backbone of every advertiser's online campaigns. But, let's get real - while they do provide the largest platform for traffic generation, when it comes to customer service, they often give a slow response.
Of course, it'll be a big no-no to spend all the advertising budgets on small networks, but assigning a significant portion of your budget into them is a great way to get traffic and more dedicated personal services - caring representatives and expert services.
It is better to explore and make mistakes than not to examine and make repetitive mistakes. Pay per click advertisers with a long term goal in mind think wide, not thin.


Yes, Google Adword's Pay Per Click Advertising Campaigns may be falling,  but if you're a pay per click advertiser with a long term vision, you'll know how to improvise and leverage the changing trends happening around. Because of this turbulence in the online marketing scenario,  go for pay per click search advertising Services that covers a wide range of online paid advertising activities. 

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