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How Ecommerce SEO Helps To Generate Leads for Online Stores

How Ecommerce SEO Helps To Generate Leads for Online Stores

Every business company aiming to sell or are already selling its products and/or services over the internet should prioritize organic traffic increment. Digital marketers have more than enough evidence to prove that with organic search, it’s possible to drive fifty percent of website traffic, along with forty percent of online sales revenue. The best thing about organic traffic generation is that you can do it without spending as much money as paid searches. This topic will explain what organic traffic is all about and how online businesses can boost it.

About Organic Traffic

When you acquire web traffic on your website without paying for it, you get organic traffic. As you can probably guess, it’s the exact opposite of the technique that requires you to pay for publishing advertisements. Organic traffic includes visitors landing on your website based on specific keywords, as well as the ones suggested by search engines like Google and Bing. Market researchers say that the first ranked page can get up to thirty percent of organic traffic against those keywords. Similarly, second-rank and third-rank pages get seventeen and twelve percent of organic traffic respectively. If you opt for professional eCommerce SEO services, you can utilize keywords to gain more organic traffic without spending a dime on it.


How to do eCommerce SEO?


When it comes to increasing organic traffic, you have to know what search engines expect from the website of an online store. The two things search engines prioritize over everything else are the links and the content you publish.


  1. Bolster your SEO: SEO or search engine optimization is what you need to strengthen because it’s one of the most crucial drivers of organic traffic. You already know that you can hire digital marketing companies to help you with your SEO-related requirements. If you try to do things by yourself, you have to tend to the following.


  • You must use the right keywords while maintaining an appropriate keyword density.
  • You have to optimize your images based on your SEO strategies.
  • You must structure your data to help search engines contemplate the same.
  • You should optimize your content titles, as well as Meta descriptions.


  1. Content quality: The ultimate objective of a search engine is to provide useful info to users. Search engines differentiate between pages by segregating and showing the ones containing the answer to a user’s query for every keyword used. As you own an online store, you have to try to answer as many questions hurled at you by your audience concerning your products and/or services. To do that, you must publish high-quality content. The ideas for these content pieces can come from anywhere, but it’s better to stick to the best sources.


  1. In-depth descriptions: Among on page SEO strategies, there’s one that includes creating in-depth product descriptions. Creating detailed product descriptions is a tried-and-tested method of increasing organic traffic. These descriptions should elucidate the benefits and features of products in the most compelling way possible. Of course, you can always use keywords here to increase organic traffic, but you shouldn’t forget that these descriptions are for the buyers and not the bots of search engines.


  1. Blog page: There has to be a page for blogging if you’re going to attract traffic organically. If you don’t have one yet, consider building one at the earliest. According to experts, companies publishing new blogs fifteen or more times in one month tend to get five times more organic traffic than the ones that don’t publish blogs at all.


  1. Several landing pages: You should also consider increasing the number of landing pages. Companies that do it always experience an increment in leads by almost fifty-five percent. Other than the standard product pages, landing pages give you an opportunity to include more targeted content concerning a product or a specific category.


Final words


Apart from everything mentioned above, you can increase organic traffic to your e-commerce store by using long-tail keywords, rebuilding the website architecture, and coming up with a link-building strategy. A professional SEO Company in Delhi NCR can help you in this. These are some of the best SEO services to increase web traffic organically.  

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