15 Jan 2020 Posted By : Sakshi
Tags : #chardham,#chaardhamyatra,##digitalmarketing,#selltourpackagesonline,#onlinemarketingfortourpackages,#onlinemarketing,#seo,#searchengineoptimization
As we near the end of the cozy winter season, the gates of the sacred Chardham Yatra will soon be open for the pilgrims. The Chardham Yatra will take the pilgrims to four holy sites in Uttrakhand - Badrinath, Kedarnath, Yamunotri and Gangotri. Every year, thousands of Hindu pilgrims embark on the Chardham Yatra seeking 'moksha'. Many pilgrims will soon start searching for Chardham Yatra packages to make bookings.
In such a scenario, how are you going to ensure that you get the maximum bookings for your Chardham Yatra Packages? The answer is through digital marketing efforts. You can either conduct these digital marketing activities in-house or hire the best digital marketing agency in Delhi India for handling it on your behalf.
In this article, we will discuss four digital marketing activities that will help you reach your online audience easily.
So let's get started!
This should be the first step to focus on selling the packages to your audience.
A landing page is a web page that is specially created for a marketing campaign. It is designed with a single objective in mind - encouraging the user to take the desired call to action (or CTA).
This is where a user will be directed to after he clicks on your online advertisement or other online posts on the Char Dham yatra package.
Optimize your landing page with brief content on the itinerary, the inclusions and exclusions from the journey, the costs of the tour packages, medical requirements, and more. Add a relevant CTA button, for, e.g. enquire now, buy a package or customize a package, and more.
SEO stands for Search Engine Optimization. It is an organic method of search engine marketing by helping your product get more visibility on the search engine result pages (SERPs) by targeting specific keywords that the users will use for searching Chardham packages online.
Here are the benefits of applying SEO to your online tour packages -
While there are several ad networks online for you to choose from, the two most prominent ad networks are Google AdWords and Facebook Advertising.
You can also advertise your Google ads based on locations or languages. This means, if you want to promote your Char Dham Yatra Tour Packages, you can set your location to India and even target based on languages.
Just like Google AdWords, Facebook Advertising also offers several filters that you can apply to narrow down your target audience. Using tools like location, age, language, and gender, you can create Ad Sets for your tour packages.
Social media is the jack of all trades. From increasing engagements to improving brand awareness, social media does it all. Especially if you're a new entry in the highly fragmented market of the travel industry, social media will prove to be the best help for you.
Now, there are many popular social media channels - Facebook, Instagram, Twitter, Snapchat... and the list goes on and on.
Selecting a platform for you to market on should not be that difficult. Just answer the following questions -
Well, you are clear on your marketing objective - to sell more tour packages!
Now, Char Dham Yatra Package will be the most appealing to religious mid-age groups. This being said, the one platform that you should primarily target has to be Facebook.
If you don't want to invest in Facebook marketing, as mentioned above, no worries! There are other organic ways in which you can market your tour package.
By creating informative content and touching points like why someone should choose your yatra package over others, making eye-catchy posts on your Facebook page, engaging with your potential audience by politely reaching them in through direct message, you can generate potential leads for your package.
Other social media platforms that you can target through indirect audience targeting are Instagram, Twitter, and even LinkedIn.
Let's understand this point with a brief example -
Suppose, a 23 year old son is looking for Char Dham Yatra package for sending his parents on a pilgrimage. Instead of Facebook, he is more active on more "millenial" social media platforms like Instagram and Twitter.
Now, if you actively market your tour package on these social media channels, you're very likely to catch the attention of the son.
Chardham Yatra has an essential place in Hindu culture, and thousands of Hindu pilgrims embark on this journey to the abode of Gods every year. Realizing the potential market, several travel startups and companies have already entered this sphere and are providing the best of travel packages. If you want to stand out from the rest and get the attention of your target audience towards what you have to offer, digital marketing is the best way possible.
By hiring the best digital marketing company in India, you can establish your presence on the Internet and effectively generate more quality leads who are interested in buying your Char Dham travel package.
Among the top digital and performance marketing agencies in Delhi NCR, we have been providing marketing solutions to companies from across the globe. To make real difference to your business, get in touch with us today! Call us at Tel: +91-721 7894 696 or email at firstname.lastname@example.org to talk to our experts.