24 Jul 2019 Posted By : Pratibha
As it is already known that google shopping campaigns work well for e-commerce and B2C companies. In this article, we will be sharing some interesting tips and tricks to make them work better for you to boost your business revenue to the next level. Being a top pay per click advertising agency in India, we understand the importance of shopping campaigns.
What Is Google Marchant Center?
If you were sticking to the search campaigns where you deal with keyword-level bidding, the shopping campaigns become very important especially, the elusive Google Merchant center. Google merchant center is the place where there is a lot of magic for shopping campaigns. This is the place where products and data feeds are kept live. A product data feed refers to the group of products that you sell. We as a top PPC company in Delhi have strong and excellent expertise in managing the product listing campaigns. It is a special format required by Google with tons of attributes that describe your products very well. Some key attributes of the Google product feed is as follows:
You don't need to write text ads for these campaigns anymore, you just have to fill the feed values, making it an simpler alternative.
Best Tips For Maintaining The Google Merchant Center:
You can't think of setting a product listing ad campaign until and unless your products feed is rightly set up, this is super important as incorrect feed values may lead to product disapproval. Google data feeds are a big key to your success in shopping campaigns, here are some factors that you must keep in mind while creating the campaigns:
Creating Your Shopping Campaign:
Assuming that your data feed is in a perfect shape, and you have perfectly linked AdWords account with the google merchant center account, you are almost ready to create the shopping campaign. Once the campaign is created, you just have to think about how to organize your ad groups as per the brand and the product type. However sometimes, people forget to exclude all products in their respective ad groups. If you do this, all the products will be shown in the specific ad group which only increases your average CPC.
Best And Smart Ways To Organize Your Product Groups:
Organizing your product groups is a big key to generate revenue from Google ads shopping campaigns:
Among the top digital and performance marketing agencies in Delhi NCR, we have been providing marketing solutions to companies from across the globe. To make real difference to your business, get in touch with us today! Call us at Tel: +91-721 7894 696 or email at email@example.com to talk to our experts.