The brand awareness was very low for new markets and the online presence was not much. The challenge was to leverage digital marketing techniques to increase the brand presence online. The company’s social media visibility was very less and keyword rankings were not high.
We saw that if we could show the user the best price for their query within one click of the ad unit, we would vastly improve conversion rates and substantially drive more prospects for sales. Precise choice of keywords to ensure relevancy of search ads was taken care of. All social campaigns were also optimized by identifying target audience and boosted to relevant people to increase lead relevancy. The solutions our team came up with helped them to take their electric cable accessories & power cable accessories to the global market.
We implemented the best SEO practices and promoted the client’s website on all relevant platforms and to a very relevant audience. This gave us desired results in terms of brand awareness, which was the first step towards growing the business.
To improve efficiencies further, a landing page was dynamically upgraded to provide enriched, relevant and optimized content. This improved the contextual nature of the page and inherently improved Google’s quality scores leading to high traffic. As a result, the website ranked highly on competitive keywords.
We created and optimized relevant ads and used various ad platforms to generate quality leads. This gave us an opportunity to easily convert the leads. This is because firstly we were targeting an audience set with similar interests who wanted to seriously purchase the products, and secondly, the optimized page helped convert leads faster.
We also focused a lot on and took initiatives to better their social presence to establish trust with the audience and at the same time increase brand reach and awareness. They could then leverage their social media networks to engage with clients on a bigger level and get connected with them in an engaging way.
Increase in Traffic
Increase in Conversion Rates
Increase in Sales Pipeline