Yamuna Densons Case Study


Yamuna Densons is a 46 year old manufacturing giant that designs, produces and supplies electric and power accessories up to 66 KV under YDENSONS brand many distribution companies worldwide.

The Challenge

Even though Yamuna Densons started in the year 1973, it lacked the required brand awareness for entering new markets. The challenge was to establish a good online presence to attract consumers from new markets. Even though the company had a website, their social media visibility and search engine visibility was low.


We sat with the client to come up with a set of digital marketing strategies that would help their website rank higher on the search engine and in turn bring them quality leads for conversions-

  • We conducted a deep research on the client's audience to identify the type of audience we need to target online.
  • Next, we focused on targeting relevant keywords to ensure the relevancy of search ads.
  • Social media presence was also optimized by running social campaigns that identified and targeted the client's audience.

Strategy and Tactics

We constantly promoted their website on every relevant platform targeting a highly filtered target audience to raise brand awareness.

We updated the website's landing page by adding enriched, relevant and keyword-optimized content to improving Google's quality score leading to higher traffic.

We designed and optimized ad copies to run as ad campaigns on various social media and search engine platforms to generate quality leads.

We spent time to optimize their social media handles to establish trust with the audience by engaging with them and increase the brand's reach.

Services Used

As the best digital marketing company in Delhi India, we catered to their needs by helping them with our following services-

The Results

  • Increase in Traffic


    Increase in Traffic

  • Increase in Conversion Rates


    Increase in Conversion Rates

  • Increase in Sales Pipeline


    Increase in Sales Pipeline

Contact Us

To make real difference to your business, get in touch with us today! Call us at +91-721 789 4696 or email at sales@digitaloye.com to talk to our experts. You can also request a call from our team by filling up this form.