Project Overview

From Broken Ads to a Franchise Growth Engine

Feb 2024 — Present Ongoing · Meta Paid Ads + SEO

Tealogy — one of India's fastest-growing kulhad chai franchises — came to us with a real problem. Their Facebook and Instagram ads were running, money was being spent, but good franchise leads just weren't coming in.

We rebuilt their whole Meta advertising setup from scratch and paired it with an SEO push. One clear goal: get serious franchise inquiries from people who are actually ready to invest, not just random form fills.

About the Client

India's Fastest-Growing
Kulhad Chai Franchise

Tealogy started in 2018 as a tea café chain built around authentic kulhad chai. Their franchise model is made for everyday entrepreneurs — no royalty fees, no fancy chef needed, low starting investment, and full setup support from day one. When we started working with them in February 2024, they had 140+ cities and 320+ outlets built mostly through word of mouth. The digital side needed work.

🍵
Tea Café Chain
Real kulhad chai experience rooted in Indian chai culture
📅
Founded 2018
6+ years building India's most accessible chai café brand
🏪
Franchise Model
No royalty · No trained chef · Low investment · Full support
🇮🇳
Pan-India Vision
Goal is to put a Tealogy outlet in every city across India
The Problem

Ads Were Running. Results Weren't.

Tealogy had a great brand, a solid model, and big plans. But their Meta ads were quietly failing — reaching the wrong people, wasting budget, and pulling in leads from people with no real intention of investing. Their expansion plans were stuck.

🎯
Reaching the Wrong People
Ads were going to regular chai drinkers, not people actively looking to open a franchise in their city.
📉
Leads That Went Nowhere
Lots of form fills, but nobody converting. The pipeline looked busy on paper but produced no real franchise partners.
💸
Budget Getting Wasted
Spend kept going up month after month but results weren't improving. Every rupee was returning less and less.
Our Approach

One Goal. One Strategy.
Franchise Leads at Scale.

01
Built the Audience from the Ground Up
We stopped targeting everyone and started targeting the right people. Intent-based audience groups built from behavioural signals, interest stacking, and lookalike models — so ads reached entrepreneurs actually researching franchise opportunities, not just anyone scrolling Instagram.
02
Launched Proper Lead Generation Campaigns
Full-funnel Facebook and Instagram campaigns with creatives made specifically for franchise buyers. Every ad spoke to the entrepreneur, not the tea lover. No royalty. Low investment. High returns. Full support — that's what people saw.
03
City-Level Targeting
We put spend exactly where it made sense — cities with real franchise potential. No more wasted impressions on people who could never realistically open an outlet in those markets.
04
SEO — Getting Found on Google Too
Alongside paid ads, we built Tealogy's organic presence on Google. Optimised their pages for high-intent franchise keywords so they show up when people search "best tea franchise in India" — without spending a rupee on ads for that traffic.
05
Kept Improving Every Week
Weekly performance reviews via Meta Business Suite — tracking cost per lead, click rates, and form completions. Kept tweaking creatives and audiences so results got better over time, not just stayed flat.
Powered By

The Stack Behind
the Results

👍
Facebook Ads
Main lead generation channel
📸
Instagram Ads
Visual stories + franchise reach
🔍
Google Search (SEO)
Organic franchise keyword rankings
👥
Audience Targeting
Intent-based & behavioural segmentation
📊
Performance Tracking
Weekly CPL, CTR & conversion monitoring
Lead Growth

From 60-70 Inconsistent Leads
to 700+ Every Month

Monthly Franchise Leads — Growth Over Time
May 2024 (before strategy) to April 2026 (current)
Before strategy
After strategy
0 150 350 550 May '24 ~35 Jul '24 ~30 Oct '24 ~170 Jan '25 ~290 Apr '25 ~430 Jul '25 ~530 Oct '25 ~620 Apr '26 700+
Before (May 2024)
60-70
inconsistent leads/month
Now (April 2026)
700+
every single month, reliably
Growth
20x
more leads than when we started
SEO Results

We Put Tealogy
on Page 1 of Google

When someone searches "tea franchise" or "best tea cafe franchise in India" on Google, Tealogy shows up right at the top. Back in February 2024, they weren't even in the top 100 for any of these keywords. Today, 14 high-value keywords rank on Page 1 — most of them in the top 3 positions.

14
Keywords on Page 1
9
Ranking in Top 3
0
Were in Top 100 Before
#
Keyword
Rank Now (Apr '26)
Rank Before (Feb '24)
1
Tea Cafe Shop Franchise
#1
Not in Top 100
2
Tea Cafe Franchise
#1
Not in Top 100
3
Cafe Franchise Investment
#1
Not in Top 100
4
Low-Cost Coffee Franchise
#1
Not in Top 100
5
Top Tea Franchise
#2
Not in Top 100
6
Best Tea Franchise in India
#2
Not in Top 100
7
Best Tea Franchise
#2
Not in Top 100
8
Best Tea Shop Franchise
#2
Not in Top 100
9
Start A Cafe Franchise
#2
Not in Top 100
10
Best Cafe Franchise
#3
Not in Top 100
11
Affordable Cafe Franchise
#3
Not in Top 100
12
Best Tea Chain in India
#4
Not in Top 100
13
Top Kulhad Chai Franchise
#4
Not in Top 100
14
Chai Franchise in India
#7
Not in Top 100
Organic Traffic Growth

The SEO Results Show
Up in the Traffic Too

Better rankings brought real traffic. Sessions went from 700/month to 3,809 — and more importantly, organic leads jumped from 25-30 a month to 100-120. These are people finding Tealogy on Google without any ad spend.

May 2024 — Before SEO
700
Monthly Sessions
25-30
Organic Leads / Month
→
April 2026 — After SEO
3,809
+444%
Monthly Sessions
100-120
4x
Organic Leads / Month
Side-by-Side Comparison
Monthly Website Sessions
May '24: 700 Apr '26: 3,809
0 3,809
Organic Leads / Month
May '24: 25-30 Apr '26: 100-120
0 120
May 2024 (before)
April 2026 (current)
Franchise Network Growth

What This Did for
Tealogy's Network

Every good lead is a potential new outlet in a new city. With 700+ leads every month and growing organic traffic from SEO, Tealogy's franchise network expanded faster than ever before.

February 2024 — When We Started
140+
Cities
320+
Franchise Outlets
60-70
Leads / Month
→
April 2026 — Where They Stand Today
220+ +57%
Cities
600+ +87%
Franchise Outlets
26+
States Covered
200M+
Kulhads Served