Project Overview

From Scattered Ads to a
Scalable Franchise Pipeline

April 2024 Present  ·  Ongoing

Suto Cafe a fast-growing coffee franchise brand was struggling to get real results from their Facebook Ads, organic SEO, and other digital efforts. Their ad spend wasn't translating into serious franchise inquiries.

We came in, rebuilt their entire digital strategy from the ground up, and focused on one thing: reaching the right people entrepreneurs actively looking to open a café franchise in their city.

About the Client

Best Coffee Franchise
Brand in India

Suto Cafe is a premium yet affordable coffee café chain the kind of place loved by students, young professionals, and coffee enthusiasts. Their tagline says it all: "Jee Bhar Ke." They're not just selling coffee, they're selling a business opportunity for everyday entrepreneurs who want to own a café without the usual headaches of high investment or complicated setup.

☕
Coffee Café Chain
Premium coffee experience at an affordable price point
📅
Since April 2024
Working together on SEO, paid ads and website improvements
🤝
Franchise Model
Scalable model built for first-time entrepreneurs and investors
🇮🇳
Pan-India Expansion
Growing presence across cities in India 72+ and counting
Website Improvements

We Also Improved
the Website Experience

Alongside SEO and paid ads, we helped improve Suto Cafe's website making it cleaner, more professional, and more convincing for potential franchise investors visiting the site for the first time.

Before Old Website Design
Suto Cafe website before
Original homepage functional but lacking a strong franchise-focused message and visual polish
After Updated Design
Suto Cafe website after
Updated homepage cleaner layout, stronger messaging, and a clear "Be a Franchise" call-to-action
The Problem

Money Going Out. Good Leads
Not Coming In.

Suto Cafe had a good product and a clear ambition to grow. But their digital strategy was not working. Facebook Ads were showing to the wrong people. Google search brought in random visitors with no interest in franchising. And the website was not clear enough to convert serious investors into leads.

🎯
Wrong Audience
Ads were showing to coffee drinkers, not people looking to invest in a franchise business.
📉
Low Quality Leads
Only 20-25 leads a month and most of them weren't serious about investing in a franchise.
🔍
Zero SEO Visibility
Suto Cafe did not appear on Google for any franchise-related searches. They were invisible to investors looking online.
Our Strategy

Here's Exactly
What We Did

01
Built Intent-Focused Facebook Ad Campaigns
We dropped the old ads completely and built fresh campaigns from scratch. The new targeting focused on entrepreneurs and small business owners who were actively looking to invest. The ad creatives talked directly about the franchise opportunity. Campaigns were structured city by city to focus on markets where Suto Cafe could actually grow.
02
Targeted SEO for Franchise Keywords
We identified 22 high-intent franchise search terms mostly city-specific like "coffee franchise in Jaipur" or "café franchise in Ahmedabad" and built a structured SEO plan around them. On-page optimisation, content improvements, and technical fixes to get Suto Cafe ranking where it matters most.
03
Website Improvements for Better Conversion
We improved the website so it would work better for franchise investors. Cleaner layout, stronger messaging, and a clear path that takes a visitor from "I am interested" to "I have submitted my inquiry." When someone is thinking about a business investment, the website has to instantly build trust.
04
City-Level Targeting Going Where the Demand Is
Both the paid ads and the SEO were structured around specific cities and regions with real franchise demand. This meant every rupee of ad spend and every SEO effort was pointed at places where Suto Cafe could actually expand not wasted on broad, unfocused reach.
05
Ongoing Monitoring and Optimisation
Every week we reviewed the numbers: cost per lead, click rates, keyword positions, and organic traffic. Whatever was working, we scaled it. Whatever was not, we fixed it quickly. This is why results kept getting better every single month.
Powered By

The Stack Behind
the Results

👍
Facebook Ads
Primary lead generation channel
🔍
Google Search (SEO)
Organic franchise keyword rankings
💻
Website Optimisation
Conversion-focused UX improvements
📊
Analytics & Tracking
Weekly CPL, CTR and traffic monitoring
Facebook Ads Results

From 20-25 Weak Leads
to 180-200 Strong Leads Every Month

Monthly Facebook Franchise Leads Growth Over Time
April 2024 (before strategy) through to current
Before strategy
After strategy
0 50 100 150 200 Apr '24 ~22 Jun '24 ~20 Aug '24 ~60 Oct '24 ~90 Jan '25 ~120 Apr '25 ~145 Jul '25 ~165 Apr '26 180-200
Before (Apr 2024)
20-25
leads/month
Now (Apr 2026)
180-200
every month, consistently
Growth
8x
more leads than before
SEO Results

Ranking on Page 1
Across 22 Keywords

When we started in April 2024, Suto Cafe wasn't ranking in the top 100 for a single relevant keyword on Google. Today, they rank on Page 1 for 22 competitive franchise search terms many of them in the top 2 positions. That's free, organic traffic from people actively searching to invest.

22
Keywords on Page 1
14
Ranking #1 or #2
0
Were in Top 100 Before
#
Keyword
Rank Now (May '26)
Rank Before (May '24)
1
Coffee Franchise in Punjab
#1
Not in Top 100
2
Coffee Franchise in Ayodhya
#1
Not in Top 100
3
Coffee Franchise in Jammu
#1
Not in Top 100
4
Coffee Franchise in Maharashtra
#1
Not in Top 100
5
Coffee Franchise in Udaipur
#1
Not in Top 100
6
Coffee Franchise in Ludhiana
#1
Not in Top 100
7
Coffee Franchise in Gujarat
#1
Not in Top 100
8
Coffee Franchise in Haryana
#1
Not in Top 100
9
Coffee Franchise in Rajasthan
#1
Not in Top 100
10
Coffee Franchise in Indore
#2
Not in Top 100
11
Coffee Franchise in Bhubaneswar
#2
Not in Top 100
12
Coffee Franchise in Ahmedabad
#2
Not in Top 100
13
Coffee Franchise in Jaipur
#2
Not in Top 100
14
Famous Cafe Franchise in India
#3
Not in Top 100
15
Cafe Franchise in Jaipur
#3
Not in Top 100
16
Top Coffee Franchise in India
#4
Not in Top 100
17
Coffee Shop in Indore
#4
Not in Top 100
18
Coffee Cafe in Indore
#4
Not in Top 100
19
Top Coffee Franchise
#5
Not in Top 100
20
Best Coffee Shop Franchise
#5
Not in Top 100
21
Best Coffee Franchise
#6
Not in Top 100
22
Best Cafe Franchise
#6
Not in Top 100
Rank Distribution
9
Rank #1
4
Rank #2
2
Rank #3
3
Rank #4
2
Rank #5
2
Rank #6
Organic Traffic Growth

Better Rankings =
Real Traffic Results

The SEO work didn't just move rankings it brought real people to the website. Sessions grew from 10,116/month to 37,155/month, and organic leads went from zero to 150-200 a month. These are people finding Suto Cafe on Google without any ad spend.

May 2024 Before SEO
10,116
Monthly Sessions
0
Organic Leads / Month
→
April 2026 After SEO
37,155 +267%
Monthly Sessions
150-200 New
Organic Leads / Month
Side-by-Side Growth
Monthly Website Sessions
May '24: 10,116 Apr '26: 37,155
0 37,155
Organic Leads / Month
May '24: 0 Apr '26: 150-200
0 200
May 2024 (before)
April 2026 (current)
Franchise Growth

What All of This Did
for Suto Cafe's Network

Every good lead is a potential new outlet in a new city. With leads coming in from both paid ads and organic SEO, Suto Cafe's franchise network more than doubled since we started working together.

April 2024 When We Started
70+
Franchise Outlets
30+
Cities
20-25
Leads / Month
→
April 2026 Where They Stand Today
152+ +117%
Franchise Outlets
72+ +140%
Cities
180-200 8x
Leads / Month (Facebook)
150-200
Organic Leads / Month (SEO)
Outlet Growth
Before: 70+Now: 152+
+117% more outlets
City Coverage
Before: 30+Now: 72+
+140% more cities