Project Overview

A Big Brand That Was
Almost Invisible Online

May 2024 to Present

POJ Furniture has 37+ retail stores across Odisha, Bihar, Jharkhand, West Bengal, and Uttar Pradesh. Strong brand offline. But when they came to IndiaInternets, their digital presence was not matching the size of their business at all.

Their Google Business Profiles were barely generating calls. Nobody was finding them through Google search. Franchise leads were slow. They needed a proper digital strategy that would both bring more customers into stores and attract serious franchise investors at the same time.

We built that strategy. The results are below.

About the Client

Eastern India's Leading
Furniture Retail Brand

POJ Furniture sells everything from bedroom and living room sets to office, dining, kids, and home decor. With 37+ stores and a franchise investment starting at just Rs. 15 Lakhs, they are one of the most accessible furniture franchise opportunities in the region. The goal was to get the right people to find them online.

🛋️
Furniture Retail Chain
Premium yet affordable furniture across 6 product categories
🏪
37+ Retail Stores
Across 5 states as of May 2024
🤝
Franchise Model
Investment starting from Rs. 15 Lakhs with full brand support
📍
Multi-State Presence
Odisha, Bihar, Jharkhand, West Bengal, and Uttar Pradesh
Odisha
Strongest market
Bihar
Key franchise region
Jharkhand
Active campaigns
West Bengal
Growing presence
Uttar Pradesh
Expanding market
The Problem

Big Brand. But Almost
Invisible Online.

POJ Furniture had 37+ physical stores and a solid product range. But online, they were hard to find. Their Google Business Profiles were not set up to bring in calls. Nobody was finding them on Google for furniture or franchise keywords. And there was no proper plan to drive footfalls into stores or get franchise leads from the internet.

📞
Very Few Calls Coming In
Google Business Profile was barely working. Some months only 10-15 calls. Almost no digital inquiries despite 37+ stores.
🔍
Not Showing Up on Google
POJ was not ranking for furniture or franchise keywords in their cities. Anyone searching online simply could not find them.
🏬
Low Store Footfalls
Despite a strong offline brand, store visits were not growing. No digital channel was bringing people through the door.
📋
Slow Franchise Pipeline
Franchise inquiries were coming in slowly and inconsistently. No dedicated strategy to attract investors across 5 states.
💸
No Clear Digital Plan
Retail growth and franchise growth both needed attention. There was no proper strategy combining SEO, Google Ads, GMB, and Facebook Ads.
🎯
Ad Budget Going to Waste
What ad spend existed was not focused on the right cities or the right audiences. Money was being spent without a clear return.
Our Strategy

Here's Exactly
What We Did

01
Fixed All Google Business Profiles
We fully optimised every POJ Furniture location on Google Business Profile. Proper categories, service descriptions, photos, opening hours, and regular posts. This one change made a big difference in how often the stores showed up in local Google searches and Google Maps, which led directly to more calls and more footfalls.
02
Ran Google Ads for People Ready to Buy
We launched Google Ads targeting people already searching for furniture in specific cities. These were people ready to buy, not just browsing. Campaigns were built city by city to match the locations where POJ Furniture has stores and where new franchises are planned.
03
Built Strong SEO Across 5 States
We identified 90+ high-value keywords across furniture and franchise searches for every city in the POJ network. Full on-page SEO, technical improvements, and a content plan to get the site ranking on Page 1. The results show up clearly in the keyword table below.
04
Ran Facebook Ads to Drive Calls and Store Visits
We ran Facebook Ads targeted at people in cities near POJ stores. Ad creatives were built around the showroom, new arrivals, and the franchise opportunity. Goal was simple: get more people to call, visit, or fill out an inquiry form. Started in Odisha, then expanded across states.
05
Built Dedicated Franchise Lead Campaigns
Franchise leads need a very different approach compared to retail traffic. We built separate campaigns just for franchise investors. Messaging was built around the Rs. 15 Lakhs opportunity, the brand track record, and multi-state expansion. Odisha became the top performing market and got priority focus.
06
Weekly Reviews and Ongoing Improvements
Every week we checked the numbers across every channel: call volumes, lead counts, keyword positions, ad costs, and conversions. What worked got more budget. What did not got fixed. This regular optimisation kept results improving month after month.
Powered By

The Stack Behind
the Results

🔍
Search Engine Optimisation
Page 1 rankings across 5 states
📍
Google Business Profile
Local visibility and call generation
📢
Google Ads
High-intent furniture buyers
👍
Facebook Ads
Store visits, brand reach and franchise lead generation
📊
Analytics and Tracking
Weekly CPL, calls, and ranking reviews
GMB and Store Inquiries

Calls and Inquiries:
Before vs After

Google Business Profile was the first thing we fixed. Before we started, the stores were getting just 10-15 calls a month. After optimising every profile and running consistent local SEO, that number went to 117-150 calls and WhatsApp inquiries per month.

Before IndiaInternets — May 2024
10-15
Monthly Calls / WhatsApp
Slow
Franchise Pipeline
Low
Store Footfalls
→
After IndiaInternets — April 2026
117-150 10x
Monthly Calls / WhatsApp
70-90
Franchise Leads per Month
Growing
Showroom Sales
Monthly Inquiries Growth
May 2024 (before) compared to April 2026 (now)
Before
After
50 100 150 0 Calls Before ~12 Calls After 117-150 F.Leads Before ~5 F.Leads After 70-90 Inquiries Before Inquiries After 10x Growth
Website Traffic Growth

From 5,244 Sessions
to 33,000 Every Month

The SEO work brought a lot more people to the POJ Furniture website. Monthly sessions grew from 5,244 to 33,000, a 529% increase. Organic leads went from 32-40 a month to 200-250 a month. All without any extra ad spend for that traffic.

May 2024 — Baseline
5,244
Monthly Sessions
32-40
Organic Leads per Month
→
April 2026 — Current
33,000 +529%
Monthly Sessions
200-250 20x
Organic Leads per Month
Monthly Sessions Over Time
May 2024 to April 2026
10K 20K 30K 0 May'24 Aug'24 Nov'24 Feb'25 May'25 Aug'25 Nov'25 Apr'26 33,000
529%
Growth in Sessions
20x
More Organic Leads
2yr
Consistent Growth
SEO Results

Page 1 on Google.
Across 5 States.

In May 2024, POJ Furniture was not ranking for a single one of these keywords. Today, they rank on Page 1 for all of them. Most are in the top 2 positions. These are people searching specifically for furniture and franchise opportunities in cities where POJ operates.

90+
Total Keywords Tracked
5
States Covered
0
Were Ranked Before
#
Keyword
Rank May 2026
Rank May 2024
1
Furniture Franchise in Kolkata
#1
Not Ranked
2
Furniture Franchise in Orissa
#1
Not Ranked
3
Furniture Franchise in Jharkhand
#1
Not Ranked
4
Furniture Franchise in Bihar
#1
Not Ranked
5
Furniture Franchise in West Bengal
#1
Not Ranked
6
Furniture Franchise in Gaya
#1 + #9
Not Ranked
7
Furniture Franchise in Dhanbad
#1, #3 + GMB 1
Not Ranked
8
Office Furniture Online in Bihar
#1
Not Ranked
9
Office Furniture Online in Kolkata
#1
Not Ranked
10
Furniture Showroom in Bokaro
#1 + GMB 2
Not Ranked
Showing top 10 of 90+ tracked keywords. All rankings are current as of May 2026. None of these keywords were ranked in May 2024.
Rank Distribution Across All 90+ Keywords
How the 31 tracked franchise keywords are spread across ranking positions — May 2026
90+ Keywords
Ranking #1
13 keywords — Franchise terms across 5 states
42%
Ranking #2
10 keywords — Showroom and office furniture
32%
Ranking #3
5 keywords — Buy home furniture and local terms
16%
Ranking #4 to #9
3 keywords — Still on Page 1
10%